ADD AT resource guide
A Description Workflow That Helps Viewers Act
A useful description helps viewers decide what a video covers and where to find supporting details. Draft it after the edit so the summary matches the finished video.
Write the first two lines for people
Begin with a plain-language summary of the video and its value.
- Name the topic and intended viewer.
- State the useful outcome without repeating the title word for word.
- Avoid keyword lists that do not form a readable sentence.
Add supporting context in a consistent order
Use the same order each time so viewers can find what they need quickly.
- Add chapters, resources, or credits when they support the video.
- Describe a link destination instead of using “click here.”
- Remove expired links and details that no longer apply.
Finish with one honest next step
Choose a next action that fits the video and its audience.
- Ask for a response connected to the topic.
- Disclose relationships or sponsorships when relevant.
- Re-read the description after scheduling to confirm dates and links.